Partnership Proposal — 2026

From the Rink to Recovery, we've got the Valley covered.

A premier partnership between Sno-King Junior Hockey Association and Snoqualmie Valley Health — built on community, performance, and the families who power both.

Sno-King Junior Thunderbirds player on the ice
Why This Partnership

A natural alignment — care meets community.

Sno-King and Snoqualmie Valley Health serve overlapping families with overlapping values. Sponsorship isn't an ad buy here — it's a strategic community presence.

Shared Values

Family, community, and well-being sit at the core of both organizations. This partnership amplifies what each already does best.

Deep Family Reach

Hockey families are loyal to the businesses that support them. They are engaged, active, and make repeat care decisions for households of 3–5.

Geographic Fit

Sno-King's rinks and SVH's care network share the same Snoqualmie Valley footprint — perfect alignment.

Performance Mindset

Athletes need fast, expert care to stay in the game. SVH delivers it — locally and on demand.

Promote the Hub at the Rink

Let's make sure the community knows everything about the Hub

The Hub brings dozens of new services, providers, and amenities to the Valley. The Sno-King Rink puts SVH in front of thousands of households every week — the ideal place to make sure the community actually hears about what's coming.

The Hub entrance rendering — Snoqualmie Valley Health
Rendering
The Hub — clinic, community & dining under one roof

Let's reiterate: SVH already has convenient locations for Valley families.

For generations, SVH has delivered comprehensive care — from primary and urgent care to specialty services — right here in the Valley.

Snoqualmie Ridge Medical Clinic
Snoqualmie Ridge Medical Clinic
Snoqualmie Ridge Urgent Care
Snoqualmie Ridge Urgent Care
North Bend Clinic
North Bend Clinic
Audience & Reach

Real households. Real decision-makers. Right next door.

Sno-King families aren't just spectators — they're parents booking pediatric visits, urgent care, and orthopedics for whole households all year long.

0+
Player & family households
Active across the Valley
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Annual rink visits
Practices, games, tournaments
0
Months / year peak season
Sept – April activation
0%
Live in SVH service area
Direct geographic overlap
Map of Snoqualmie rink participant households since January 2025
Live Household Data
Every blue pin is a Snoqualmie rink household registered since Jan 2025.
Click map to enlarge
Local Market Reach
Snoqualmie & North Bend — the heart of the Valley.
Hockey Family Demographics
  • Households of 3–5 — parents plus multiple kids in programs
  • Dual-income, high HHI — youth hockey is a committed spend
  • Ages 30–50 parents making healthcare decisions for the whole family
  • Active & injury-prone — orthopedics, urgent care, sports medicine
  • Highly loyal to brands that support their kids and their rink
Year-Round Programming

Something for every age, every season.

Sno-King figure skater training at the Snoqualmie rink
On the ice
Figure skating, hockey, and learn-to-skate all share the building.
Youth Hockey & Figure Skating

Ages 8 through high school seniors — travel teams, development programs, and competitive figure skating.

Adult Hockey Leagues

Multiple divisions and skill levels with consistent weekly ice time and built-in community.

Freestyle & Learn to Skate

Instructional classes that bring families back to the rink week after week.

Public Skate

Open sessions for the broader community — casual skaters, date nights, and family outings.

Summer Camps & Tournaments

Multi-day camps and regional tournaments that draw visiting families and out-of-town teams.

Early morning to 11 PM

The ice is busy year-round — practices, games, classes, and open skate keep the building active from dawn to late night.

Why this matters for SVH
These households are in-network, high-intent, and making active healthcare decisions for whole families — every week of the season.
Concentrated coverage across Snoqualmie, North Bend, Issaquah, Sammamish, Fall City, Preston, and Maple Valley — the exact catchment SVH serves.
Regional Exposure

Teams travel from across the PNW — to Snoqualmie.

Sno-King hosts visiting teams and families from every corner of the Pacific Northwest and into Western Canada. Every tournament weekend funnels new households through the Snoqualmie Ice Arena — putting SVH in front of audiences well beyond the Valley.

Growing Girls Hockey

Be the brand behind the next generation of girls in hockey.

Girls hockey is the fastest-growing piece of Sno-King's program — and SVH can own the story. A partnership here means visibility with the families driving that growth, on and off the ice.

Sno-King Jr Thunderbirds girls hockey player
Fastest-growing program at Sno-King

Girls hockey is exploding in the Valley — more new skaters every season, more teams on the ice, more families building their weeks around the rink.

Tier 1 elite-level hockey

Sno-King fields a Tier 1 girls program — the top competitive tier in USA Hockey — developing players who go on to prep schools, NCAA programs, and national teams.

Teams travel across the West

Girls teams compete from Seattle to San Jose, Vegas to Calgary — putting the SVH brand in front of new families and venues all season long.

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Tier 1 girls program
USA Hockey's top competitive tier
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States & provinces of travel
WA · OR · ID · CA · NV · BC · AB
Growing every season
More girls. More teams. More ice time.
Why this matters for SVH
Stand with the families building the future of girls hockey in the Valley — and be the healthcare partner they remember.
A signature SVH presence on girls jerseys, banners, and travel kits turns every road trip and home tournament into brand visibility across the West.
Visualize the Partnership

Many ways to put The Hub in front of Valley families.

From under the ice to on every player — here are the four placement tiers we're proposing. The sample banner at left shows the SVH brand voice in action.

Snoqualmie Valley Health × Sno-King Hockey rink banner
Sample banner artwork — click to enlarge
01 · Flagship
Rink Sponsorship

Your logo embedded under the ice and your name attached to every Sno-King communication — emails, schedules, social, and announcements. The most visible, always-on placement we offer.

Snoqualmie Valley Health logo embedded under the ice at center rink
02 · On every player
Jersey Sponsor

Your logo on the team shorts or team tops — worn at every practice, game, and tournament across the Pacific Northwest. See the mockup at right.

The Hub logo on Sno-King Jr. Thunderbirds hockey shorts
03 · High visibility
Banners

Premium rink banners and dasher boards — center-ice, end-wall, and rink-side placements seen by every family, every game, all season.

04 · Digital + events
TV Screens, Pop-Ups & More

Lobby TV rotations, scoreboard placements, pop-up displays at tournaments, table-top activations, printed programs, website presence, and more — we'll co-create the mix.

SVH branded content displayed on a lobby TV screen
Partnership Framework

A three-year roadmap, built to grow.

Start with a strong foundation, expand into activation and content, then anchor a long-term community health presence.

1
Year 1
Foundation
  • Rink branding placement
  • Player of the Game program
  • Inaugural Family Wellness Day
  • Co-branded launch announcement
2
Year 2
Activation
  • Tournament title sponsorship
  • Safe-on-Ice clinic series
  • Healthy Hockey content series
  • Health Hub presence rollout
3
Year 3
Expansion
  • Hub grand-opening activation at the rink
  • Regional travel-team activation
  • Community give-back nights
  • Joint research / data partnership
Snoqualmie Ice Arena · Annual Pricing

Sponsorship packages at Snoqualmie.

Three tiers built around the new Snoqualmie rink. All fees are annual.

Flagship
Limited — 2 per rink
Premier Partner
$20,000/ year
  • Rink naming rights
  • TV screens
  • Website inclusion
  • Newsletter / email feature
  • Social media promotion
Most popular — 4 per rink
Community Partner
$12,000/ year
  • Mural banner
  • TV screens
  • Website inclusion
10 per rink
Supporter Partner
$3,200/ year
  • Dasher board
  • Website inclusion

All fees are annual. Limited inventory — reserve your spot today. · advertising@snokingice.com · (425) 227-1000

Let's Build It

The Valley is ready. So are we.

A partnership between Snoqualmie Valley Health and Sno-King Junior Hockey is more than sponsorship — it's a shared promise to the families who power both. Let's make it official.

Sno-King Junior Hockey Association·Snoqualmie Valley Health·Partnership Proposal · 2026